Making the Most of the Media

We can provide you with the skills to set up meetings with them and help you organise events for them. We can train your own people to do this so you can carry on this work within the organisation.

We provide training and consultancy on how the media works.  Our courses provide skills such as press release writing and how to manage a radio interview.

Understanding the various strands of the media is key to making the most of the massive marketing opportunity that the media provides.

How a news room works; the criteria for a magazine features editor; the difference between commercial radio networks and public service are all areas you need to know about in order to make the best use of the medium.

We provide training and consultancy on how the media works.  Our courses provide skills such as press release writing and how to manage a radio interview.  We can help you develop a skill set that empowers you to make the best use of your self-developed opportunities and capitalise on those that may come your way unplanned. If you find this area challenging even with our top tips, you may be interested in our implementation service in all areas of media relations and development.

  • Understanding the Media
  • Essential Media Interview Skills
  • Handling the Media
  • Essential Media Skills for Community Organisations.

 

Training in Print Media

Do you want to gain press coverage for your organisation?

We can help you understand the print media better. We can provide you with the skills you need to obtain coverage in the print media – magazines and newspapers.

Training in Radio

Do you want to have news and feature items about your organisation on the local and national radio?

We can help you gain that coverage. We can help you understand the radio industry and give you training in interview skills and working with radio producers, researchers and presenters. Then you can make the best use of the opportunities that you will learn to make and that come your way.

Training in TV

Getting your organisation on the TV is one of the most efficient ways of raising your profile, but how is it achieved? Do you want to raise your profile through television?

We can help you understand the medium better. We can give you training in TV interviews and help you learn how to obtain TV coverage.

 

Case Studies

Gloustershire Learning and Skills Council – Developing corporate media skills